Selling on Amazon India, Flipkart, Meesho, and other e-commerce platforms requires proper labelling for smooth operations. Wrong labels, missing barcodes, or poor-quality stickers can lead to shipment rejections, customer returns, and seller account suspensions. This comprehensive guide covers everything e-commerce sellers in India need to know about shipping labels, FNSKU labels, invoice stickers, and thermal printing supplies.
Amazon India Label Requirements
Amazon FBA (Fulfilled by Amazon) and Amazon FBM (Fulfilled by Merchant) sellers need three main types of labels:
1. FNSKU Labels (Fulfillment Network Stock Keeping Unit)
The FNSKU label is Amazon's unique product identifier. Every product sent to an Amazon warehouse must have this label on the product packaging. Without a valid FNSKU label, Amazon will not receive your inventory.
- Must be barcode-scannable — use thermal stickers for best results
- Size: Typically 2x1 inches or 3x2 inches
- Material: Self-adhesive thermal stickers work best
- Placement: On the product packaging, visible and flat
- Print quality: Must be smudge-free and scannable by Amazon's systems
2. Shipping Labels (Shipment Labels)
Amazon shipping labels include the shipment ID and destination code for warehouse routing. These go on the outer carton or box containing your products.
- Include shipment ID and destination FC code
- Must be clearly visible on the outer packaging
- Use thermal transfer labels for durability during transit
- Size: Usually 4x6 inches (100x150mm)
- Material: Thermal transfer stickers resist smudging during handling
3. Invoice Stickers
Amazon invoice stickers include product details, quantity, GST information, and seller details. These are attached to the package or placed inside.
- Include product details, quantity, and seller information
- Usually placed inside or on the package
- Direct thermal is fine for short-term use
- Size: Varies based on product count
Flipkart Label Requirements
Flipkart sellers have similar labelling requirements:
1. Product Labels
Every product needs a label with barcode and product details. Flipkart product labels must include the SKU barcode, product name, and MRP.
2. Shipping Labels
Flipkart shipping labels include the Flipkart shipment ID and warehouse routing information. Print these on thermal transfer stickers for durability.
3. Invoice Labels
Flipkart requires detailed billing information including GST, product description, quantity, and seller details.
Label Materials Recommended for E-commerce
| Label Type | Recommended Material | Why |
|---|---|---|
| FNSKU (Amazon) | Direct thermal sticker | Cost-effective, scannable, short-term use |
| Shipping Label | Thermal transfer sticker | Durable for transit, smudge-resistant |
| Invoice Sticker | Direct thermal sticker | Short-term use, budget-friendly |
| Flipkart Product Label | Thermal sticker | Clean printing, professional look |
| Return Label | Direct thermal sticker | Temporary, cost-effective |
Essential Printing Supplies for E-commerce Sellers
As an e-commerce seller in India, you need these printing supplies for daily operations:
- Thermal printer: Desktop model for daily label printing (₹8,000-₹25,000)
- Thermal sticker rolls: For FNSKU and shipping labels (₹150-₹400 per roll of 500-1000 labels)
- Thermal transfer ribbons: Wax ribbons for shipping labels (₹200-₹500 per roll)
- Extra label rolls: Always keep backup stock to avoid downtime
Tips for E-commerce Sellers
- Print labels in bulk to save time during packing — batch print all FNSKU labels before shipping day
- Use quality label stock to prevent peeling during transit — cheap labels fall off in humidity
- Test barcode scannability before shipping — use a barcode scanner to verify every label prints correctly
- Keep backup labels for re-labeling returns — Amazon sometimes requires re-labelling
- Use the right ribbon for your printer type — wax for paper, wax resin for synthetic
- Store labels properly — keep rolls in a cool, dry place away from direct sunlight
- Match printer settings to label size — incorrect settings cause poor print quality
Common Mistakes to Avoid
- Using laser labels in thermal printers — they melt and damage the printhead
- Covering barcodes with tape — this makes them unscannable
- Printing at low resolution — always use 203 DPI minimum for barcodes
- Ignoring label placement — Amazon requires flat, visible, unobstructed labels
- Not testing barcodes — always scan test labels before bulk printing
Get Your E-commerce Labels from Maanvik Paper Co.
Maanvik Paper Co. supplies all types of e-commerce labels for Amazon, Flipkart, Meesho, and other platforms. We offer self-adhesive thermal stickers, thermal transfer labels, barcode printers, and wax ribbons at competitive bulk pricing. Based in Delhi, we ship across India. Contact us for bulk orders and same-day dispatch.
Need the Right Labels for Your Business?
Maanvik Paper Co. manufactures and supplies self-adhesive labels, barcode stickers, thermal ribbons and barcode equipment across India. Get in touch for bulk orders and competitive pricing.


